Branding, Web Design

Moovv -The new way to explore.

Moovv is a new Australian electric scooter provider connecting people, places and changing the everyday way that we Moovv.

The Project

Overview

Moovv partnered with R6 Digital to help establish a unique brand identity and assist in the strategic roll out of the new brand to help kickstart consumer adoption.

Services

  • Brand Strategy
  • Brand Identity
  • Product Design
  • Web Design

We created series of visual content pieces to help drive brand awareness.

We wanted to create a brand that embodies the key values of the Moovv brand and empowers consumers to use the product in their everyday life. The new brand also reflects tech and innovation while still being eco friendly.

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R6 Team Members
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3 Months Work

Recent Projects

Branding, Web Design, Photography

A tasty brand remake for Gutsy

When good-for-you ferments deserve a great-for-you makeover. Organic food and beverage delivering real health benefits.

The Project

Overview

Wild-ferment brand Gutsy came to R6 Digital wanting to uplevel its brand to reflect the premium positioning of its organic ferments in the competitive health food landscape. The team set to work on a new brand identity, digital assets, website and marketing materials that would appeal to its target market, showcase organic Australian produce and demonstrate the hand-crafted care that goes into each and every Gutsy product.

Services

  • Brand Identity & Positioning
  • Website Design
  • Packaging
  • Marketing Materials

Inspired by a connection to place, the science behind fermentation and the founder’s passion for wild ferments.

The new look for Gutsy brings together hand-drawn line work, muted vegetable tones and fresh imagery designed to stand out on grocery shelves and speak to customers who are passionate about food that tastes good and is good for you.

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Brand Assets
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sauerkraut jars consumed

The team at R6 have developed a brand that embodies our values and passion for wild ferments, and truly reflects the quality of our products.

Joshua Higgs
Director

Recent Projects

Branding, Web Design, Photography

A new brand strategy for Fort Knox

Heroing family values for one of Queensland’s leading storage providers.

The Project

Overview

Fort Knox entrusted R6 Digital to revitalise its brand after an amalgamation prepared the business for its next phase of growth. The brief was simple – the R6 team were asked to use their deep industry expertise and understanding of the self storage customer to bring the Fort Knox brand and digital experience to life.

Services

  • Branding
  • Brand Strategy
  • Photography
  • Videography
  • Web Design
  • Development
  • Software Development

Brand Identity

For more than 30 years, Fort Knox has been a name synonymous with storage in Queensland. Privately owned and operated by Queensland families, the Fort Knox customer experience is warm, personable and shines through in its outstanding collection of customer reviews. Taking the lead from customer stories and family values, the creative direction focused on emotive imagery which highlighted key moments in the customer journey, with key messaging positioned in a design device reinforced by the Fort Knox turret.

Creating an online experience to support offline behaviour

Web Design

Overiew

Many storage brands have been challenged developing a digital presence that supports the storage experience, much less one that attracts and converts customers online. To reimagine the offline experience online, R6 Digital focused on key needs for storage and developed a custom Rapidstor skin to bring together the offline and online sales process.

Website Insights & Stats

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Page Designs
1
Development Time
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Months Work

Mobile Design

Mobile First Experience

The Fort Knox mobile experience focuses on conversion opportunities, with clear call-to-actions and use of brand colours making it easy for customers to find and book the storage they need.

Recent Projects

Branding, Website, Digital Marketing

An integrated strategy for CHC

CHC is a higher education provider focused on developing graduates who shine in their professions, inspire others and impact their communities.

The Project

Overview

R6 Digital designed an integrated marketing approach for CHC, focused on an engaging and emotive brand story to help prospective students understand the positive impact CHC has on the lives of its graduates.

Services

  • Branding
  • Graphic Design
  • Web Design
  • Development
  • Digital Strategy
  • AdWords
  • SEO
  • Remarketing

Brand Identity

Overview

CHC’s strong foundations in faith called for a values-based approach to brand design and identity. Focusing on core elements of CHC including community, innovation, performance and perspective, the R6 Digital creative team drew inspiration from college environments to engage young students. A strong colour palette paired with tonal imagery that heroes current students creates a bold identity for a modern education brand.

Before
After

Creating a new online identity.

Web Design

Overview

Understanding CHC’s target market was key to developing an engaging, responsive website to showcase CHC’s education offerings. Led by insights from market research and user journey mapping, R6 Digital created a digital platform for CHC that showcased the college experience and helped prospective students see a future full of opportunity.

Website Insights & Stats

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Unique Pages
1
R6 Team Members
1
Months Work

Mobile In Focus

Unique Mobile Experience

Creating a superior mobile experience was central to the digital approach for CHC given the majority of traffic comes from mobile devices. Engaging and relevant content surfaced beautifully on mobile has been key to driving growth for CHC.

Marketing

R6 Digital undertook a comprehensive marketing audit and delivered a suite of recommendations to CHC, including a rebranding and repositioning strategy to better align the CHC brand with its ambitions. Taking an integrated approach, R6 Digital developed a marketing roadmap with a focus on engagement, emotive storytelling and in-depth audience testing, pairing offline and online marketing efforts.

Digital Strategy

Taking a cross-channel approach for CHC has helped combat high competition in the tertiary education sector. Focusing on highly targeted social media campaigns, remarketing and search engine optimisation efforts has delivered growth in awareness and enrolments for CHC.

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Growth in organic traffic
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Months Work
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Increase in new users
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Increase in enquiries

Recent Projects

Digital Marketing

Transforming digital outcomes for The Banyans

Helping Australians find support at Australia’s leading health and wellbeing provider. The best in wellbeing transformation private rehabilitation.

Overview

The Banyans offer the best in wellbeing transformation, personalised mental health care and private rehabilitation. The private treatment centre, located in southeast Queensland, welcomes guests from around the globe and provides health and medical excellence, delivering scientific evidence-based programs for individuals experiencing a range of chronic conditions, addictions and disorders.

Services

  • SEO
  • Google AdWords
  • Facebook Advertising
  • CRO

The Objective

Overview

The team at The Banyans understood the importance of digital marketing in helping prospective clients discover their services and learn more about what transformational wellbeing could mean for them. They turned to R6 Digital for a digital marketing strategy to drive awareness and growth in a complex, competitive search landscape with a number of sensitivities.

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Maximise Organic Presence

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Increase Lead to Customer Rate

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Increase Business Revenue

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Marketing Materials

Maximising existing channels and improving conversion has doubled the Banyans marketing results.

Strategy

R6 Digital devised an approach to digital marketing focused on clear and consistent messaging, improving organic positions and growing authority in key subject matter areas. Creating a cohesive experience for clients that aligns with The Banyans brand has been key to driving overall growth and qualified leads for The Banyans. From ad creative to campaign copy and content marketing, careful consideration is given to messaging that is appropriate for healthcare.

Results

Significant Digital Growth

R6 Digital has delivered significant digital growth for The Banyans, expanding its digital presence, increasing ranking positions and leads via organic search and improving the effectiveness of all paid campaigns.

Campaign Results to date

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Increase in organic leads
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Increase in organic traffic
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Lower cost per lead

The work R6 Digital has done for our marketing and brand over the last two years has been fantastic and integral in our growth and market presence.”

Ruth Limkin
Chief Executive Officer

Recent Projects

Digital Marketing

Driving growth for Storefriendly

Trusted to drive digital growth for Storefriendly, Asia’s largest self storage brand.

Overview

Storefriendly partnered with R6 Digital to use digital marketing to drive brand awareness and revenue growth for its portfolio of self storage facilities in Singapore.

Services

  • SEO
  • Google AdWords
  • Facebook Advertising
  • Display Advertising

The Objective

Overview

The self storage market in Singapore is highly competitive. A needs based product, self storage lends itself to localised campaigns, and many operators fail to differentiate themselves from local competition. Storefriendly set out to strengthen its position in the Singapore market, creating a bold brand presence and using its digital platforms to create a competitive advantage in an industry that has traditionally been slow to adopt technology.

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Drive brand awareness

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Improve organic rankings

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Increase lead volume

A bold brand called for a big strategy to deliver bold results.

Strategy

With deep industry expertise in self storage, R6 Digital crafted an omnichannel marketing strategy for Storefriendly to create a dynamic digital user experience, improve search rankings, grow impression share and increase lead volumes in the competitive Singapore market. The team embraced Storefriendly’s fun, bright and unique brand to develop a new website and series of creative campaigns to drive awareness. The campaigns, unique to the Singaporean market, were deployed across the website and display, video and social networks to highly targeted audiences.

Campaign Results

Storefriendly holds the highest organic ranking positions for self storage in Singapore. Ranking in first position for country wide self storage search terms and local self storage facility terms, the significant improvements in qualified organic traffic and lead generation has delivered both brand and revenue growth for Storefriendly. R6 Digital continues to create unique campaign initiatives across SEO and SEM for Storefriendly to ensure sustained market leadership.

Campaign Results to date

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Increase in organic traffic
1
Increase in lead generation
1
Decrease in cost per conversion

Recent Projects

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