Brand Identity, Branding Strategy, Photography, Website

Transforming Leadership Branding

Empowered Felyn Roko-Jones with a professional identity that authentically represents her coaching style and mission

The Challenge

Felyn Roko-Jones, an accomplished executive coach, sought to elevate her personal brand to align with her unique approach to leadership development. Her goal was to resonate with emerging and established leaders, particularly within executive teams, while showcasing her expertise in turning personal challenges into opportunities for growth. Felyn’s vision included creating a platform that not only reflected her story but also inspired others to transform their leadership journeys.

Services

  • Brand Strategy

  • Brand Identity

  • Content Strategy

  • Website Development

  • Photography

  • Marketing Collaterial

I had the most incredible experience working with R6 Digital team! From start to finish, their expertise and dedication were truly exceptional. A special shoutout to the Creative Team Lead – Joel and Project Manager – Jess, whose leadership and vision brought my ideas to life in ways I couldn’t have imagined.
Their attention to detail, innovative thinking, and commitment to excellence went far beyond my expectations. They took the time to understand my goals and values, ensuring every element of the project reflected my vision while adding their unique creative touch.
What stood out the most was their willingness to go above and beyond.
Felyn Roko-Jones
The Approach

R6 Digital began by diving deep into understanding Felyn’s values, mission, and the impact she seeks to create. Through an immersive brand workshop, we identified her core message: empowering individuals to harness their potential and create ripple effects of positive change in their personal and professional lives.

To bring this vision to life, R6 Digital focused on crafting a brand strategy that highlighted Felyn’s unique ability to turn adversity into a superpower. This evolved into the concept of “Corporate Ripples”—a visual and narrative theme showcasing how her coaching not only transforms leaders but also impacts their organisations, teams, and communities.

The Outcome

The rebrand empowered Felyn Roko-Jones with a professional identity that authentically represents her coaching style and mission. Her new brand creates a lasting impression on leaders seeking to grow, and her refined online presence has become a key tool for engaging her target audience.