Digital Marketing

Transforming digital outcomes for The Banyans

Helping Australians find support at Australia’s leading health and wellbeing provider. The best in wellbeing transformation private rehabilitation.

Overview

The Banyans offer the best in wellbeing transformation, personalised mental health care and private rehabilitation. The private treatment centre, located in southeast Queensland, welcomes guests from around the globe and provides health and medical excellence, delivering scientific evidence-based programs for individuals experiencing a range of chronic conditions, addictions and disorders.

Services

  • SEO
  • Google AdWords
  • Facebook Advertising
  • CRO

The Objective

Overview

The team at The Banyans understood the importance of digital marketing in helping prospective clients discover their services and learn more about what transformational wellbeing could mean for them. They turned to R6 Digital for a digital marketing strategy to drive awareness and growth in a complex, competitive search landscape with a number of sensitivities.

01

Maximise Organic Presence

02

Increase Lead to Customer Rate

03

Increase Business Revenue

04

Marketing Materials

Maximising existing channels and improving conversion has doubled the Banyans marketing results.

Strategy

R6 Digital devised an approach to digital marketing focused on clear and consistent messaging, improving organic positions and growing authority in key subject matter areas. Creating a cohesive experience for clients that aligns with The Banyans brand has been key to driving overall growth and qualified leads for The Banyans. From ad creative to campaign copy and content marketing, careful consideration is given to messaging that is appropriate for healthcare.

Results

Significant Digital Growth

R6 Digital has delivered significant digital growth for The Banyans, expanding its digital presence, increasing ranking positions and leads via organic search and improving the effectiveness of all paid campaigns.

Campaign Results to date

1
Increase in organic leads
1
Increase in organic traffic
1
Lower cost per lead

The work R6 Digital has done for our marketing and brand over the last two years has been fantastic and integral in our growth and market presence.”

Ruth Limkin
Chief Executive Officer

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