Digital Marketing

Driving growth for Storefriendly

Trusted to drive digital growth for Storefriendly, Asia’s largest self storage brand.

Overview

Storefriendly partnered with R6 Digital to use digital marketing to drive brand awareness and revenue growth for its portfolio of self storage facilities in Singapore.

Services

  • SEO
  • Google AdWords
  • Facebook Advertising
  • Display Advertising

The Objective

Overview

The self storage market in Singapore is highly competitive. A needs based product, self storage lends itself to localised campaigns, and many operators fail to differentiate themselves from local competition. Storefriendly set out to strengthen its position in the Singapore market, creating a bold brand presence and using its digital platforms to create a competitive advantage in an industry that has traditionally been slow to adopt technology.

01

Drive brand awareness

02

Improve organic rankings

03

Increase lead volume

A bold brand called for a big strategy to deliver bold results.

Strategy

With deep industry expertise in self storage, R6 Digital crafted an omnichannel marketing strategy for Storefriendly to create a dynamic digital user experience, improve search rankings, grow impression share and increase lead volumes in the competitive Singapore market. The team embraced Storefriendly’s fun, bright and unique brand to develop a new website and series of creative campaigns to drive awareness. The campaigns, unique to the Singaporean market, were deployed across the website and display, video and social networks to highly targeted audiences.

Campaign Results

Storefriendly holds the highest organic ranking positions for self storage in Singapore. Ranking in first position for country wide self storage search terms and local self storage facility terms, the significant improvements in qualified organic traffic and lead generation has delivered both brand and revenue growth for Storefriendly. R6 Digital continues to create unique campaign initiatives across SEO and SEM for Storefriendly to ensure sustained market leadership.

Campaign Results to date

1
Increase in organic traffic
1
Increase in lead generation
1
Decrease in cost per conversion

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