A new identity for Christian Heritage College
CHC is a tertiary provider based in the suburb of Carindale, Brisbane. For the past 30 years, CHC has experienced tremendous growth with a steady student population year-on-year. Having competitors like Queensland University of Technology, Australian Christian University, University of Queensland and the increase in digital marketing competitiveness, CHC needed a new holistic approach to achieve its strategic plan.
Being a smaller provider with a limited budget, CHC needed to position itself strategically and provide a different product offering. The current brand, website and marketing initiatives lacked an overall strategy and all individually were not delivering the required results.
R6 Digital was engaged to provide high-level strategy, roll out required deliverables and maintain digital ongoings.