A new brand strategy for Fort Knox
Heroing family values for one of Queensland’s leading storage providers.
The Project
Fort Knox entrusted R6 Digital to revitalise its brand after an amalgamation prepared the business for its next phase of growth. The brief was simple – the R6 team were asked to use their deep industry expertise and understanding of the self storage customer to bring the Fort Knox brand and digital experience to life.
For more than 30 years, Fort Knox has been a name synonymous with storage in Queensland. Privately owned and operated by Queensland families, the Fort Knox customer experience is warm, personable and shines through in its outstanding collection of customer reviews. Taking the lead from customer stories and family values, the creative direction focused on emotive imagery which highlighted key moments in the customer journey, with key messaging positioned in a design device reinforced by the Fort Knox turret.
Many storage brands have been challenged developing a digital presence that supports the storage experience, much less one that attracts and converts customers online. To reimagine the offline experience online, R6 Digital focused on key needs for storage and developed a custom Rapidstor skin to bring together the offline and online sales process.
The Fort Knox mobile experience focuses on conversion opportunities, with clear call-to-actions and use of brand colours making it easy for customers to find and book the storage they need.
