A tasty brand remake for Gutsy
When good-for-you ferments deserve a great-for-you makeover. Organic food and beverage delivering real health benefits.
The Project
Wild-ferment brand Gutsy came to R6 Digital wanting to uplevel its brand to reflect the premium positioning of its organic ferments in the competitive health food landscape. The team set to work on a new brand identity, digital assets, website and marketing materials that would appeal to its target market, showcase organic Australian produce and demonstrate the hand-crafted care that goes into each and every Gutsy product.
The new look for Gutsy brings together hand-drawn line work, muted vegetable tones and fresh imagery designed to stand out on grocery shelves and speak to customers who are passionate about food that tastes good and is good for you.
