Transforming digital outcomes for The Banyans
Helping Australians find support at Australia’s leading health and wellbeing provider. The best in wellbeing transformation private rehabilitation.
The Banyans offer the best in wellbeing transformation, personalised mental health care and private rehabilitation. The private treatment centre, located in southeast Queensland, welcomes guests from around the globe and provides health and medical excellence, delivering scientific evidence-based programs for individuals experiencing a range of chronic conditions, addictions and disorders.
The Objective
The team at The Banyans understood the importance of digital marketing in helping prospective clients discover their services and learn more about what transformational wellbeing could mean for them. They turned to R6 Digital for a digital marketing strategy to drive awareness and growth in a complex, competitive search landscape with a number of sensitivities.
- 1
Maximise Organic Presence
- 2
Increase Lead to Customer Rate
- 3
Increase Business Revenue
R6 Digital devised an approach to digital marketing focused on clear and consistent messaging, improving organic positions and growing authority in key subject matter areas. Creating a cohesive experience for clients that aligns with The Banyans brand has been key to driving overall growth and qualified leads for The Banyans. From ad creative to campaign copy and content marketing, careful consideration is given to messaging that is appropriate for healthcare.
R6 Digital has delivered significant digital growth for The Banyans, expanding its digital presence, increasing ranking positions and leads via organic search and improving the effectiveness of all paid campaigns.
