With the new year already in full swing, and the popular hashtag #NewYearNewMe flooding our social media screens, the team at R6 Digital have noticed a few things that will change in the new year.
New year = New Web Design Trends! In no particular order, below is a list of 10 web design trends that we think will make an emergence in 2019.
1# Asymmetrical Layouts and Broken Grids
In design terms, the grid is an imaginary plane with horizontal and vertical lines. Its purpose is to assist the designer with laying out elements such as text, headers, imagery, assets etc. on the page or screen.
Traditional websites generally have a structured and easy to point out layout. But how can you tell? Well if you look close enough you will notice that most websites are left aligned and you will see this with titles, content, logos all have the same point of alignment.
A broken grid however, is exactly that, it breaks the main point of alignment and pushes certain items around to make the page or screen feel less rigid, and highlight a particular area of interest. A good website that translates this created by R6 Digital is Gusty Ferments.
2# Gradients & Retro Design Aesthetic
Let’s just clarify, when we say retro we mean reminiscent of the use of bold bright colours and eye-catching graphics.
In the vast digital-sphere where competition for visibility, relevance and engagement is continuous, we anticipate digital designers will be heavily utilising the use of wildly colourful digital landscapes and illustrations to capture and increase engagement with their intended audience.
3# Non Traditional Scrolling + Interactive Web Design
We believe 2019 will be the year that digital designers will opt for more bold & unique user experiences. With more websites dabbling with various scrolling techniques and interactive elements, we believe that businesses will slowly but surely stray from using traditional vertical scrolling and flat elements, that take a back seat to interactive web design for a more fun and personable experience.
A perfect example of interactive web design can be seen with Light Weave, a virtual reality and tech company. Designed by R6 Digital, the website uses animation activated scrolling, interactive scrolling and moving elements.
We’ve seen an emergence of illustrations popping up all over the place, from websites to apps, and even on Pinterest.
Using illustrations has been a great way to engage users and disseminate information in an informative, simple and efficient way. We think that this trend still will continue to gain popularity in web design, so stay ahead of the game and get illustrating!
5# Abstract & Organic Shapes
Moving in to 2019 think abstract.
Typical shapes like squares and circles have saturated the market and the introduction of more organic, versatile shapes and lines will be at the forefront of design trends this year; The use of these organic and abstract shapes will give that extra element of design and interest to websites design and launched in 2019.
6# Effective Use of White Space
Sometimes as designers we focus all our attention on image treatments, typography, animations and effective use of colour, when we should also be paying attention to white space, or the lack thereof.
For decades designers have been using white space as an effective design tool. However with current trends focusing on bigger, bolder the better, it may not be as common anymore. But at R6 we believe this trend will make a come back, making white space the focal point to enhance the content itself.
7# Clean Headers & Footers
Over the last few years the navigation area, although being an all-important area of a website, has been overlooked. What was once used as an area to provide page information, contact information, social media info, and marketing sign-ups should instead be used to disseminate key information effectively, and be inclusive to the overall design, not just an afterthought.
Clean and legible headers and footers, creative typography, image treatment and effective use of white space is what I expect to see in 2019 for our navigation area.
8# Multiple Colour Branding
A web design design trend that we are loving at the moment (and for the foreseeable future) is the creative utilisation of multiple colour branding. I anticipate seeing more businesses embracing this trend and revamp their branding colours with the introduction of contrasting & complementary colours.
The use of multiple colour in websites, subconsciously helps the user to associate it with a particular product or service page, solely based on visual colour cues. It also solidifies your branding and assists your viewer in differentiating your product/ service from a competitors, thus making your website more memorable to a website viewer.
9# Typography Focused
2019 for typography is all about experimentation and pushing boundaries. As we learn new ways to code for typography, experimentation with typography on the web has become more attainable over time.
We expect to see type trends that utilise negative space to fill in the rest of the letters, which means purposely subtracting parts of the words and letters. Other forms of expermination include using shapes & patterns, photography inside typography, or kinetic typography.
10# Overlapping + Adding Depth
Flat designs are a thing of the past, drop shadows, 3-Dimensional shapes and overlapping elements are in.
In the example shown, our designers at R6 developed the RCS website with these design trends in mind to add depth and give the telecommunications site a more unique look. UX Research has revealed that by creating elements that are semi-flat, 3-Dimensional, or appear to be ‘floating’ create intrigue and increased website interaction.