The search landscape has changed dramatically over the past few years. With several search algorithm updates and more advances in technologies such as voice search, it can be hard to keep up with the best practices. These changes have also made it more difficult to rank certain pages in the top rankings; you can’t simply fill a page with keywords and see it rise quickly up the ranks anymore. So is Self Storage SEO still worth it?
The short answer is, yes! Self Storage SEO is worth it; however, there are several things you need to keep in mind when establishing your SEO strategy and campaigns.
What has changed?
Google has made several changes to their search algorithms and the ranking factors for websites. There have been too many algorithms in the past few years to name and explain them all concisely here, but you can see a detailed list here. Some of the more recent major updates include Panda, Penguin, Hummingbird, Pigeon, Mobile Updates, and RankBrain. You can read more about what each of these updates entailed and the impact it had on SEO here.
The key takeaway from each of Google’s algorithm updates is this: Google is trying to make the best search experience for the user as possible. Google is all about creating a satisfying and useful experience for the searcher, and each of their updates improves their experience in some way. Because of this, ranking individual product pages is less likely. For example, try searching Google for ‘best headphones’. None of the pages that rank on the first page of results are for individual products.
So what does this mean for Self Storage SEO?
What should you do now?
Despite all the changes to the ranking factors and search algorithms, Self Storage facilities can still benefit from using SEO as a digital marketing technique. However, there are a few things you need to keep in mind.
‘Content is king’ is a popular saying in the SEO and digital marketing industry, and the saying rings true for the current SEO climate. As you can see from the ‘best headphones’ example, the top ranking results for keywords with high search volumes are pieces of content, rather than simple pages. When developing your content, you need to think about what your potential customers will be interested in. The more helpful your content is and the more it fulfils the needs of your consumers, the more likely it is to rank higher.
Another aspect of SEO to keep in mind is local Self Storage SEO. With local keywords, the search volumes are often a lot less than they are for generic industry keywords. For example, searching ‘best headphones in loganholme’ instead of the more broad ‘best headphones’. The lower search volumes and increased specificity makes it easier for smaller businesses and brands to rank highly.
If you’re struggling to come up with the best Self Storage SEO campaign for your facility, contact the team at R6 Digital. We have plenty of experience creating SEO strategies that work for Self Storage facilities.