You’ve probably heard the term ‘SEO’ before, and you might even know that it’s something you should be doing for your business. But do you know exactly what it is and how it can help your Self Storage business? If n0t, don’t worry; we’re about to spell it all out for you. Here are the SEO basics you need to know to get started on your Self Storage SEO strategy.
What is SEO?
SEO stands for ‘search engine optimisation’, and it’s name is pretty self-explanatory: SEO optimises content for the web. It helps make sure your website and the content you publish on your website can be easily found by search engines like Google. SEO is complicated, and there are a lot of factors you need to consider. To have an effective Self Storage SEO strategy, your business needs to do a lot more than simply include some popular keywords somewhere on your website.
Here are some of the other factors included in effective SEO:
- Regular high-quality content
- Link building
- Site architecture and platform
- Design and user experience
- Loading speed
- Meta descriptions and tags
- Optimising images
This list is not exclusive, and there are plenty of other aspects that contribute to the success of your SEO strategy.
How can I benefit from SEO?
The better your Self Storage SEO strategy, the higher up your website and content will rank when people search for relevant terms. According to academic research, 91% of people don’t leave the first page of Google’s search results. In fact, 36% of people don’t go past the first three results on the first page (Source: Using the Internet: Skill related problems in users’ online behaviour).
Your Self Storage facility needs to ensure you’re ranking on the first page for all relevant search queries. After that, climbing up the rankings into the top three is essential. It’s important your business ranks highly because that means it can be seen by as many potential customers as possible.
Creating a Self Storage SEO strategy that effectively optimises your website is the key to climbing up the search rankings. The more visible your business is, the more people will click on your result. This can lead to a lot more customers, which can in turn generate more revenue.
How do I create a Self Storage SEO strategy?
If you aren’t already an expert in digital marketing, creating an effective SEO plan can be complicated and time-consuming for your business. Luckily, the team at R6 Digital has experienced content and marketing professionals that are dedicated to helping our clients see the benefits of SEO. If you need help creating your Self Storage SEO strategy, contact our team! We’re here to help.