COFFS COAST (NSW) – Kennards Hire Rally Australia has raced to the top of the social media podium in the FIA World Rally Championship, claiming the most followers on Facebook and Instagram of all events in the 13-round series.
facebook.com/rallyaustralia topped 200,000 Likes last week, overtaking Rally Portugal as the most popular event site in the WRC.
instagram.com/rallyaustralia was already at no.1 and now has over 45,000 followers, 10,000 more than second-placed Rally Spain.
twitter.com/rallyaustralia ranks third with more than 27,000 followers, behind only Rally Great Britain and Rally Sweden.
Combined, Rally Australia’s Facebook, Instagram and Twitter pages attract the most followers – 275,000 – creating a powerful communication platform for Australia’s round of the WRC, which will be staged on the New South Wales Coffs Coast on 16-19 November.
The benchmark social media achievements demonstrated the rally’s popularity across a wide spectrum of followers, from well-informed enthusiasts to once-a-year spectators, Chairman Ben Rainsford said.
“Rally Australia always strives to be innovative and we’re proud to be the leader with social media promotion in the WRC. And beyond rallying, our numbers even surpass those of some other motorsport organisations,” he said.
“Social media is the ultimate medium for instantly and directly sharing the excitement of the World Rally Championship and Kennards Hire Rally Australia and it’s where we now find our fans. They expect to get their news instantly and anywhere on mobile devices, so we’ve changed the way we communicate.
“We have an energetic, creative and entertaining campaign on all three social media platforms.
“Currently, we’re keeping followers informed on preparations for our event and the latest news from the most competitive WRC season in years. On-event, we’ll deliver live, continuous coverage from the competition stages and from behind the scenes at every venue.”
Rally Australia’s social media program is managed by R6 Digital, which complements its professional capability with extensive motorsport experience.
Rally Australia on 16-19 November 2017 will be the 26th Rally Australia and the country’s 25th WRC event (the first event in 1988 was a round of the FIA Asia Pacific Rally Championship). With support from the New South Wales Government through its Destination NSW tourism and major events agency, the event moved to the Coffs Coast region in 2011 and immediately earned widespread community support. The rally features a compact format on gravel forestry and shire roads north, south and west of the Coffs Harbour headquarters, plus the spectacular Destination NSW Super Special Stage on the harbour waterfront, ensuring easy access for spectators and competitors. The stages provide a true challenge for the WRC drivers against a magnificent backdrop of subtropical coastal and hinterland scenery