At the Self Storage Association of Australasia’s Learning Event of the Year, R6 Digital launched R6SMI – Australasia’s first storage marketing index designed to monitor digital marketing trends across the industry. We developed the R6SMI to explore the metrics you should be measuring to benchmark your marketing and help you compete online.

The digital marketing landscape continues to change rapidly, and State of the Industry 2020 research highlighted just how important the digital environment has become to storage in recent years. More than 80% of customers currently in storage went online to begin their purchasing journey, yet only 44% of operators surveyed are using paid online advertising to promote their business.

The team at R6 Digital created R6SMI to share their insights with industry, so operators of all sizes can benchmark their marketing performance. The R6SMI contains a series of indicators, including search, device, cost-per-metric and conversion trends that will be tracked over time and presented at least annually. This will be particularly useful for operators who do not actively engage a digital marketing agency or have access to a team who specialise in storage marketing.

The report also explores digital marketing trends, including the importance of brand, mobile experience and conversion optimisation opportunities in storage.