LinkedIn & Facebook Marketing Campaign
We identified these two social networks as the most effective form of reaching our target audience. During the research phase of our social media campaigns we identified that business owners and professionals are both active and in the right frame of mind to make business decisions when using LinkedIn, while Facebook possessed the ability to target the Coffs Harbour region as a whole, which increased community awareness while also reaching any business owners who are not active on LinkedIn. Both of these campaigns were highly successful, achieving a cost per enquiry of approximately $50 and our LinkedIn campaign was seen by over 20,000 business owners.
Commercial Real Estate Display Advertising
The final facet of our project with The Airport Group was identifying additional opportunities for display advertisements online. We conducted a complete feasibility analysis of property websites and compared the success of these campaigns to Google display network campaigns. We quickly identified the Commercial Real Estate website as the most effective form of advertising for large developments. Our team of graphic designers worked with our creative director to produce eye-catching advertisements that fitted with the style of the website.