Creating such a large scale account for MC Labour was no simple task. The campaign required days of research including competitor and bid analysis, keyword research reports and industry knowledge. Being a large scale account, MC labour required continuous revision and optimisation. After months of work our cost per lead is now reaching as low as $5, our campaign is now dominating the market and generating up to 430 monthly leads.
Custom Landing Pages
Getting a potential customer to a page is one thing, getting them to make an enquiry is a whole other challenge within itself. An estimated 100 clicks per day were set to hit the MC Labour landing pages, so we needed to insure they were converting as many of them as possible. The pages we put together did exactly that, and with the use of advanced conversion tracking and session recording software we were able to optimise these pages to result in a campaign conversion rate of 25%, far above industry standard.
Videography & Production
After months of planning, storyboarding and collaborating, our video team produced several professional and high quality videos that showcase MC Labour’s labour, traffic and security services.