A high velocity & highly targeted marketing campaign for MC Labour
MC Labour– A large labour hire company with over 6 locations approached R6 Digital in 2017 with the goal of increasing enquiries through the use of Google Adwords. Now dominating the market, MC Labour is now the leading labour hire provider in Victoria, South Australia, Queensland and Tasmania.
With such a high level of competition and with such a broad range of services, MC Labour required a large scale campaign targeting over 40 different services across 12 locations. Multiple custom landing pages needed to be created and tailored to the campaigns needs.
What we did:
- Google AdWords
- Videography & Production
- Custom Landing Pages
- Aerial Videography
Turning searches into business
Google now processes over 2.5 billion searches per day, and it’s our duty to make sure we pick up the searches relevant to MC Labour and turn them into REAL business.
Our talented team of digital marketers, graphic designers and web developers were able to make this happen through the use of results driven campaigns and carefully crafted landing pages that are built to convert.
Creating such a large scale account for MC Labour was no simple task. The campaign required days of research including competitor and bid analysis, keyword research reports and industry knowledge. Being a large scale account, MC labour required continuous revision and optimisation. After months of work our cost per lead is now reaching as low as $5, our campaign is now dominating the market and generating up to 430 monthly leads.
Custom Landing Pages
Getting a potential customer to a page is one thing, getting them to make an enquiry is a whole other challenge within itself. An estimated 100 clicks per day were set to hit the MC Labour landing pages, so we needed to insure they were converting as many of them as possible. The pages we put together did exactly that, and with the use of advanced conversion tracking and session recording software we were able to optimise these pages to result in a campaign conversion rate of 25%, far above industry standard.
Videography & Production
After months of planning, storyboarding and collaborating, our video team produced several professional and high quality videos that showcase MC Labour’s labour, traffic and security services.
Cautious planning was also important as our team had to work with local Melbourne Council and CASA to obtain the correct permission to operate an aerial drone in the Melbourne CBD. Unable to visit the site before filming, we used Google’s 3D Maps infrastructure to demonstrate and visualise where the drone would operate.
27% of clicks from Adwords turned into real jobs with the help of a high quality landing page.
KeepSafe Storage saw an astounding 300% increase in website traffic across their site, resulting in a record number of conversions for the Self Storage business.
Since starting with R6 Digital, the average cost per lead for MC Labour has dropped from $70 to $8 with the help of an expertly crafted campaign.
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