A highly targeted and refined AdWords campaign was implemented for KeepSafe Storage in Perth, utilising compelling ad copy and user experience to drive conversions. Careful optimisations and data backed decisions resulted in high click through and conversion rates with cost per conversion sitting far below the industry average. KeepSafe has seen a steady increase in enquiries month on month, with its successful AdWords campaign generating up to an additional 130 leads each month; an expected value of over $145,000 per month of Self Storage rentals.
The final piece of the KeepSafe’s digital marketing puzzle was to develop a third lead generation channel to cover any additional traffic that was not being captured by organic SEO and AdWords; Facebook. Using graphics created in-house and conducting thorough research into the client’s target audience, a highly targeted facebook campaign was set up for the client, supported by a second re-marketing Facebook campaign. The combination of these two campaigns resulted in a high increase in new enquiries for KeepSafe while also driving older site visitors, who have shown previous interest in KeepSafe, back into the conversion process, maximising ROI for the Perth based Self Storage Business.