In the digital world we live in, having a website for your event is non-negotiable. Without an online presence, your potential customers will struggle to find the information they need about your event. Is it worth creating an entire website for an event that only happens once a year though? Motorsport websites, for example, for an annual event like Kennards Hire Rally Australia?
The short answer is yes!
The long answer is still yes, but it’s a little more complicated than that. For a website to be valuable, there are certain things you need to do to optimise it for your customers. Having a website means nothing if your customers can’t find it. Here are some of the ways you can optimise motorsport websites or other websites for annual events for your customer’s experience.
Post content all year round
If you only keep your website updated around the time of your event, you’re missing out on a huge opportunity. If you post fresh content all year round, you have the opportunity to create a community of loyal followers for your event. Not only will this help you retain customers year after year, but it will also help you find new customers.
The more content you post, the more likely it is that your website will rank higher on searches for relevant keywords. The higher your website ranks, the more people are exposed to your event, the more potential you have to sell tickets.
Regularly update social media accounts
Social media accounts for your event are also essential. Use them to share the content you post on your website, as well as other fresh content designed to engage with your social media followers. Creating an events page for your event will help you target people who are interested in your event but haven’t yet committed to attending.
Share content from similar events
There are always going to be events that are similar to your own, and you can use this to your advantage. Share the content from the events similar to your own across your website and your social media channels. When it comes to motorsport websites like Kennards Hire Rally Australia, there are plenty of similar websites from the World Rally Championships that would be interesting for your followers.
If you’re not sure where to go next, the team at R6 Digital can create motorsport websites or a website for any annual event you might have. If you’d like more information about our motorsport websites, check out our portfolio or contact us today.