There’s no denying the potential benefits an effective SEO strategy can have on your business. Even if your business is only small or services a specific area, a local SEO strategy could have plenty of benefits. If you run a Self Storage facility and are wondering what kind of digital marketing strategies you should implement, a local SEO plan can help you achieve your business objectives. Here are some of the reasons why your Self Storage SEO strategy should include local SEO.
What is local SEO?
Local SEO optimises the content you publish for local customers. Instead of targeting generic keywords with extremely large search volumes, local SEO content targets local keywords. For Self Storage SEO, this would involve targeting customers searching for Self Storage in specific suburbs. Local SEO keywords have much lower search volumes; however, they also target consumers searching for facilities in specific areas. This makes the search much more relevant to your business.
How can local SEO help my Self Storage facility?
There are plenty of potential ways that a local SEO strategy can benefit your Self Storage facility.
1. Local SEO can attract new customers
The majority of people use the Internet to search for businesses that can solve their problems. Almost half of all Google searches are local searches, and almost 80% of all local searches on a mobile device result in a offline purchase. That’s a huge amount! Here are some other statistics that highlight how local SEO can help attract new customers:
- 58% of participants do a local search on their smartphone each day
- 76% of local searches result in a phone call
With so many consumers using local search, it’s obvious why local SEO should be a part of your Self Storage SEO strategy.
2. Local SEO is highly targeted
When you optimise your content for local keywords, you’re targeting consumers already looking for a solution to their problem. With Self Storage, your strategy can target consumers who’ve already identified they need a storage solution. These consumers start searching for a storage solution in a suburb close to them. They’re more likely to make a purchase because they already know what they want. Your local Self Storage SEO strategy can target the consumers most likely to benefit from (and therefore make a purchase from) your business.
3. Local SEO can have a great ROI
Local SEO can target those already searching for a solution, so your efforts have great return on investment potential. With local searches on mobile devices leading to purchases almost 80% of the time, it’s easy to see the potential payoff of a local SEO strategy.
The benefits of incorporating local SEO into your Self Storage SEO strategy are vast, but it’s not easy for small businesses to implement themselves. That’s where the team at R6 Digital comes in. With over 15 years’ experience working with the Self Storage industry, our team has an unrivalled knowledge and understanding of your Self Storage business. If you’d like to learn more on the ways we can help attract new customers to your facility through local SEO, contact us today.