If one of your new year’s resolutions for 2018 was to up your business’ digital marketing game, don’t look past the power of social media. With the recent updates to the Facebook algorithm, where your Facebook news feed will show more updates from your friends and less from publishers, it’s more important than ever that you reevaluate your social media marketing plan. Here are a few things to keep in mind when trying to improve your social media marketing strategy in 2018.

Stay on top of updates

Social media platforms update their algorithms and priorities constantly, and it’s important you stay on top of them all. While some changes are minor, others (like the recent Facebook change) could have massive impacts on the content your brand is publishing.

Flexibility is key

Everything about social media and digital marketing is constantly changing. In order to stay on the top of your game no matter what changes are thrown your way, you need to be flexible. Don’t be locked in to your strategy 100%, and don’t be afraid to take risks and try new things.

Create content pillars

If you’re trying to figure out what to publish on social media, you need to develop some content pillars. Your business should have three to five pillars, or themes, and almost everything you publish should be associated with these. Creating content pillars can help you brainstorm new ideas and come up with your content in advance.

Invest in software

Managing all of your business’ social media accounts on your own can be extremely difficult. There are so many platforms available, and there’s so much content you need to publish each week. To improve your social media marketing in 2018, you should consider investing in some social media management software. There is a wide variety of software available, each with their own unique pros and cons. Take some time to figure out which software will be more beneficial for your business.

If you’re invested in improving your social media marketing this year but still aren’t sure what to do, check out our ultimate guide to social media. If you’d like help managing your social media strategy, R6 Digital can help you! Contact us today to learn more.