Best Free Digital Marketing Tools For Your Business
With over 426,000 small businesses in Queensland, making up for 97% of all businesses in the Sunshine State, competition can be tough. Standing out from your competitors can be difficult, particularly if your business is unable to cover the cost of much needed digital advertising. Luckily, if you’ve taken on the challenge of marketing your business yourself, there are plenty of free marketing tools on the internet at your disposal. The only bad side to so many resources being available, is how do you know which ones work and which don’t? To help you out, we have compiled a list of 12 of the best free marketing tools to help grow your business.
If you are searching for a way to create custom graphics for your website or social media presence, but have little graphic design ability, then Canva is definitely for you! Popular for its easy drag and drop functionality, this free design tool offers millions of images, illustrations and icons, thousands of design layouts and hundreds of fonts, allowing you to design info-graphics and visual promotional pieces for your website, print advertising and social media.
2. Adobe Spark
Adobe Spark is one of the more advanced visual creative platforms out there for digital marketing. Rather than just giving you the means to create images and graphics, this design tool takes it to the next level, allowing the user to also create videos and full web pages that are both desktop and mobile responsive.
Finding free to use images online for your own digital marketing purposes can be a tricky task, especially when it comes to strict copyright issues. To avoid this legal risk, websites such as Unsplash offer thousands of free to use images for your business, which can used for commercial purposes off and online for free.
Written Content (Keyword Research)
1. Answer the public
If you’re writing content for your website to assist with SEO, your content should contain relevant keywords and topics that yield high search volumes in major search engines. But how can you tell what terms are frequently searched for in Google? Answer The Public is a handy digital marketing tool that gives you an insight into popular Google and Bing searches that contain your keywords. This tool, although quite basic, is fantastic for coming up with highly relevant, keyword rich, blog and web page content, giving your content a much higher chance of ranking in major search engines.
Ubersuggest is one of the more advanced keyword research tools for your business. Rather than just isolating general topics regarding your keywords, this digital marketing tool also provides you with new keyword suggestions highlighting new opportunities for your digital marketing efforts. Unlike a lot of other platforms, Ubersuggest also displays useful information about these keywords, such a monthly search volume, industry trends, expected keyword cost per clicks for paid advertising, and how difficult it will be to rank for those terms. This useful tool also allows for competitor analysis, showing you what keywords your competitors are targeting.
Promotion and Management Tools
It’s no coincidence that Mailchimp is one of the most widely used email marketing tools around the world. The platform offers countless email templates making it easy to create professional looking EDMs. The ability to create custom segmented mailing lists is one of the most attractive features of this EDM platform, allowing you to pick and choose which customers to send your marketing email or newsletter too. Mailchimp also offers a new feature, allowing its users to create custom landing pages for their EDMs, increasing conversion potential. Remember when using mail chimp or other related to programs, to test the layout on various devices using programs such as Email on Acid and to limit the number of bouncing emails by using an email verifier before sending off your EDMs.
2. Facebook Business Page
Using Facebook as a promotional platform for your business may seem obvious, however, it’s worth mentioning as a lot of people don’t use this platform to its full potential. With 2.7 billion Facebook users out there, correct use of this platform can skyrocket your business. Setting up a Facebook business account is free, so it’s also a cost effective promotional tool. You can use Facebook for pretty much everything. It allows you to post images and updates about your business, allows customers to send you messages 24 hours a day to enquire about products, allows you to build a shop inside your Facebook page and lets people leave positive reviews about your business which social proofs your business and increases the chance of obtaining business leads.
For the more tech-savvy self marketers out there, you can boost your posts and promotions, or create a pay per click Facebook campaign, targeted to a highly specific and refined audience, promoting your products to people who you know are actively searching for and interested in your products.
Analytics and Insights
1. Co Schedule
When running any kind of social advertising campaign, data and insights are critical to the overall outcome of your campaign. How can you make optimisations and effective campaign modifications if you can’t see what is and isn’t working? Co Schedule is an analytics program that breaks down your social media campaigns reach and performance, giving you actionable insights so you can make campaign modifications to drive more leads.
2. Google Analytics
Google Analytics is one of the most widely used and renowned analytical properties from across the globe. Using a unique tracking code that’s embedded in your website, Google Analytics provides you with real time insights about your website. You can see exactly how many users your site has, how many bounce off your site, where they are located, how many of them take an action on your page, which are your most and least used pages and more.
If your business is a small fish in a big pond, when implemented properly, these free digital marketing tools and tactics can push your business above its competition, bringing in more leads than ever.
For some this is an easy feat, but for others using an experienced digital marketing agency (like R6 Digital) can make life much easier.