In the digital age, simply having a website isn’t enough. Your customers need to be able to quickly find the information they’re looking for, and if your website design doesn’t facilitate this, they’ll simply click away to one of your competitors. Your website is probably going to be the first point of contact your potential customers will have with your business. The impression your website creates could be the difference between gaining or losing new customers. R6 Web Design creates functional and beautiful website design in Logan, and we can help you take your business to the next level.

One of the key indicators of a successful website is whether or not it engages your customers. If it’s too bland and boring, or even poorly designed, your customers won’t want to engage with your website. In order to create an engaging website, there are a few things you need to know.

Who are your customers?

Is your business selling your products or services to other businesses or to consumers? If you’re selling to businesses, what size businesses and in what industry? If you’re selling to consumers, how old are they? Are they male or female? Knowing who your customers are, what they want to buy, and when they want to buy it is essential for creating an engaging website. With this extra information, website designers can create a more tailored experience.

Where are your customers?

Where do your customers come from? Are they local to your business, or are they based across town, interstate, or even internationally? The area your customers live in provides website designers with valuable information regarding their cultural and social backgrounds and influences.

It’s also important to know where your customers are coming from online as well as their physical location. How are they finding your website? Are they searching for your business in a search engine, or are they strictly coming from your paid advertising or social media platforms? This information can be invaluable to creating an engaging website design for your customers.

What do your customers value?

Finally, you need to know what your customers value. Knowing this can be the key from taking potential customers  simply browsing your website to actually converting and making a purchase. For example, is getting the most value or money important to your customers? Perhaps they don’t mind paying a premium price as long as the shipping is free? Understanding this can help your website designers draw attention to the features that align with your customers’ values.

It’s important to remember your website isn’t for you. It’s for your customers. While you might absolutely love your current website, if it’s not engaging for your customers it’s not reaching its full potential. If your business needs a brand new website, contact the team at R6 Digital, a small agency in Logan specialising in website design. Alternatively, take a look at some of our latest website work.