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Digital Marketing Basics

When it comes to creating digital marketing campaigns for your business, there’s almost no end to the things you can do. If you’re just starting out, however, the sheer amount of possibilities can make you feel overwhelmed and turn away from potentially lucrative marketing opportunities. R6 Digital is filled with website and digital marketing experts, so we know just how important digital marketing is for your business. If you’re struggling to get your head around it all, here are the digital marketing basics you need to be aware of.

Websites

The first step in any kind of digital marketing is making sure you have a professional and visually appealing website. R6 Digital specialises in website design, so take a look at some of our latest work to see what we’ve created. You can also learn more about effective website design and the website design essentials through our other articles. All other aspects of your digital marketing campaign will probably point back to your website, so it’s important you create a good impression.

Social Media

Social media platforms are evolving and changing all the time, so it can be difficult to keep up with the the popular platforms in your customer demographic. R6 Digital can create advertising campaigns and compelling content for a variety of social media platforms. You can learn how to improve your social media marketing in 2018 or take a detailed look at social media for Self Storage facilities through our other articles. Social media gives consumers an environment to communicate with brands and vice versa.

Email

When you set up your website, you should also set up an attached email address that utilises your domain name. You can use this email address to communicate with potential customers and send email marketing campaigns. You can see some examples of email marketing campaigns here.

Search Engine Optimisation

There’s no point having a fantastic website if no one can find it through search engines. Search engine optimisation (SEO) is the process of improving your website and your content to make sure it ranks highly when people search for related terms in Google and other search engines. You can learn more about the SEO basics and setting SMART SEO goals through our previously published articles.

Search Engine Marketing

While SEO provides organic traffic to your website, search engine marketing (SEM) campaigns involve paid advertising to have your website show up at the top of the results page. You can learn more about creating a call campaign through Google AdWords here.

R6 Digital doesn’t just specialise in the digital marketing basics – we’re also experts at more advanced techniques. If you need help creating a digital marketing campaign for your business, contact us today to find out more about the benefits we can bring your business!