Creating an Ecommerce store is easier and more important today than ever. Online shopping has become massively popular, so offering your products or services on your website is a great way to reach more customers and make your business more accessible. Ecommerce platforms like Shopify make opening an online store very simple, too. However, it does take some extra effort for your online business to really take off. Here are four tips for running a successful Ecommerce store:
1. Make user experience a priority.
Online shopping is all about convenience, so your Ecommerce store should be straightforward and easy to navigate. One of the best ways to improve user experience is to speed up your page load time. Most people will leave a page if it takes more than a few seconds to load, so a slow website can cost you sales.
Your site should have a simple design with a clear, short menu. Include a search bar so customers can easily locate specific products. The checkout process should be as short as possible, too. Customers may abandon their cart if the checkout process is long or complicated, so you should only ask for their billing and shipping information. Give customers the option of creating a profile or entering their email address, but don’t make it a requirement.
2. Increase traffic to your site.
A perfect website won’t do you any good unless customers visit it. If your business already has a social media presence, you can link to your website in your social media posts to encourage your existing followers to check it out.
Another option is search engine optimisation, or SEO, which is one of the easiest and most cost-effective ways to drive traffic to your Ecommerce store. Determine what keywords you want your website to rank for on Google, and use those keywords naturally on your “About” page, blog posts, and product descriptions.
Be careful not to use any questionable SEO strategies, though. Google penalises websites for keyword stuffing, which involves writing poor-quality content that uses keywords as many times as possible for the sake of ranking on search engines. Your content should be helpful for your customers and should use keywords naturally.
3. Use high-quality photos and product descriptions.
Your customers can’t pick up and inspect the products in your Ecommerce store, so good photos and descriptions are essential. Each listing should include multiple pictures from every angle to highlight all of the product’s features. You can also add video demonstrations to listings to help customers get a better understanding of how the product works.
The written descriptions should be short but informative, highlighting the product’s key features and benefits. Short paragraphs and bullet points are easier for customers to scan than large blocks of text.
4. Connect with your customers through email.
Email marketing allows you to connect with customers, boost engagement, and offer discounts and promotions to your loyal patrons. Unlike brick-and-mortar stores, your customers won’t see your online business while they’re driving around town, so they may need reminders that your site exists.
Your emails can include information about new products, promotional events, or discount codes. Give your customers a reason to sign up for the email list, like a discount on their first purchase or access to exclusive products.